The brand is built around a powerful promise:"
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This motto reflects Synergie Externe ’s mission: to support companies in shaping their sales strategy,driving sales, and ensuring the sustainable growth of their sales performance.
The initiative aims to position Synergie Externe as a strategic business development partner for leaders of small organizations. The support is based on a structured, hands-on approach that allows clients to leverage strategic business expertise without having to hire immediately.
The offering addresses the key challenges faced by executives:
The proposed solution is based on a shared-service sales model, offering companies flexible expertise tailored to their growth pace.
The creative direction is based on the concepts of synergy, connection, and business development.
The SE monogram is the central element of the visual identity. Its graphic design evokes connections and flows, symbolizing the creation of business opportunities and the linking of growth drivers.
The graphic design emphasizes a modern, clean, and structured aesthetic to reflect the strategic and methodical nature of the support provided.
The visual identity has been updated to enhance readability, graphic consistency, andthe brand’s impact.
It is based on:
The color palette combines three main colors:
Deep blue
A symbol of reliability, expertise, and strategic thinking, it reinforces the credibility of our sales support.
Gold
A color associated with performance, success, and value, it reflects a focus on growth and results.
White
Provides clarity, readability, and balance, helping to organize information and create a sense of space in the layout.
This combination creates a professional, dynamic, and premium visual identity, well-suited to a strategic consulting brand.
The typography was chosen to convey the brand’s clarity, modernity, and strategic focus.
Headings use a bold, structured typeface, giving key messages impact and clarity. The body text uses a neutral, functional font, making the content easy to read.
The graphic design is based on a clear grid that helps organize information and highlight the various stages of the sales support process.
The visual elements—pictograms, graphic symbols, and radiating patterns—illustrate the concepts of growth, activation, and business performance.
The rebranding of Synergie Externe helps strengthen the brand's credibility and clarify its positioning in the field of outsourced business development.
With a modernized visual identity, a distinctive monogram, and a structured communication strategy, the brand is establishing itself as a strategic partner for executives looking to shape their business strategy and accelerate their growth.
