: A Little Treat

Founded in 2003, Petit Plaisir is a brand of natural chocolates that was created to fill a gap in the market: offering chocolates that are gluten-free, dairy-free, and free of butter orharmful oils.

The traditional recipes, developed by the group's chefs, result in a dough that melts in your mouth while preserving the authentic flavors.

This project presents a complete overhaul ofthe visual identity, centered on an artistic direction inspired by Pop Art to highlight the brand’s sensory and elegant qualities.

Traditional chocolates are often made with heavy or overly sweet ingredients, whereas Petit Plaisir positions itself as a healthy, refined, and indulgent alternative.

The strategy is based on three pillars:

The goal is to appeal to chocolate lovers who are looking for a more responsible treat, while still enjoying a rich experience full of flavors and sensations.

Petit Plaisir's visual style draws inspiration from Pop Art, featuring bold contrasts, simple yet expressive graphic elements, and a play on positive and negative space reminiscent of illustrator Malika Favre's style.

The selected creative themes— Nuance, Indulgence, Sensation, Emotion, Moment, Elegance, Tasting, Discovery —reflect the product’s sensory richness.

The goal is clear: to create a bold, sensual, and sophisticated identity that evokes the instant pleasure and small moments of happiness these chocolates bring.

The new logo features the name " Petit Plaisir " in lowercase letters with initial capital letters, reflecting simplicity and contemporary elegance.

The key symbol of the brand’s identity: a stylized mouth, representing both the act of tasting, sensuality, and pleasure—a direct nod to Malika Favre’s world.

The colors and shapes used reinforce the brand’s indulgent, expressive, and modern character, while creating a strong visual consistency.

The typography combines modernity,elegance, and simplicity.

The complete brand guidelines include:

The brand identity ensures a consistent, impactful, and easily recognizable look across products, packaging, and public communications.

This new visual identity gives Petit Plaisir a modern and expressive look.

The logo, brand guidelines, packaging design, and Pop Art-inspired artistic direction help the brand stand out in the natural chocolate market.

The brand is thus strengthening its reputation, its uniqueness, and its sensory appeal among consumers seeking a treat that is both elegant and authentic.

Petit Plaisir is becoming a recognizable, appealing brand designed to satisfy every desire—a true tribute to simple, refined, and timeless pleasures.