Aurélie Mangeart

This rebranding aims to visually convey the value of her consulting services: helping executives structure their organizations, grow their businesses, and regain effective leadership capabilities.

Through this redesign, Aurélie Mangeart’s brand identity has become more cohesive, professional, and impactful, supporting the growth of her business and reinforcing her reputation for expertise.

Strengthen the perception of expertise and professionalism.

The branding initiative is part of a clear strategy: to enhance the professional perception of Aurélie Mangeart’s personal brand and clarify her positioning among business leaders.

The main challenge was to visually and strategically convey the nature of her role: a cross-functional position that combines administrative management, business development, and communications.

This repositioning allows us to move beyond the image of a mere operational support provider and adopt a more strategic role, acting as a strategic partner to the executive.

The brand’s key message revolves around a simple yet powerful promise:“
”

This tagline captures the essence of Aurélie Mangeart’s consulting mission: to work alongside business leaders to help them structure their organizations, improve their efficiency, and support their companies’ growth.

The objectives of the strategy were as follows:

The brand platform is based on four key pillars:

The creative direction is based on the concepts of structure and stability, reflecting Aurélie Mangeart’s mission: to help executives organize, clarify, and steer their businesses.

The AM monogram has been redesigned to enhance its legibility and visual impact. Its design evokes strength, precision, and reliability—core values that underpin the brand’s commitment.

The typography was also customized to give the visual identity more character. Certain typographic details were adjusted to create a distinctive graphic signature and strengthen brand consistency.

The artistic direction strives to strike a balance between professionalism, accessibility, and approachability, in order to convey an image that is both expert and human.

The new visual identity is based on a clear and structured graphic system designed to support the brand’s various communication materials.

It includes:

The color palette combines deep, professional tones with softer, more human shades.

Midnight blue evokes reliability, stability, and the strategic aspect of the support provided, while touches of powder pink add a relational and approachable dimension.

Beige and neutral tones balance the overall look and help create an elegant, professional, and reassuring visual environment.

This brand identity is designed to establish a credible and well-structured image that aligns with the expectations of the executives it supports.

Typography plays a central role in the brand's visual identity.

The typography is based on a modern foundation that has been customized to create a more distinctive signature, consistent with the monogram and the overall visual identity.

Headings use a structured typeface, adding presence and character to the visual identity. The body text uses a more neutral and functional font, ensuring smooth readability.

The graphic design system is based on a simple, balanced grid that helps structure content and ensures visual consistency across all media.

The graphic design principles emphasize:

This brand repositioning project gives Aurélie Mangeart a clearer, more professional image that is better aligned with the value of her services.

The new visual identity bolsters its credibility and reinforces its position as a strategic partner to business leaders.

Through typographic customization, a redesign of the monogram, and the structuring of the key message “By your side… optimizing, structuring, and developing, ” the brand has gained greater consistency, clarity, and impact.

It now provides a solid foundation for supporting the growth of its business and establishing a reputation for long-term expertise among the companies it serves.